Summer Roundup: Journalism-Related Books Reviewed
Summer Roundup: Journalism-Related Books Reviewed
.Editor and Publisher - NEW YORK Catching up on our reading this month, here are reviews of five current books that have crossed our desk this summer:.
Primetime Thursday Ratings: CBS Wins; Strong Closing for America's Got Talent
.Mediaweek. com - Despite facing the season-finale of NBC's America's Got Talent, CBS remained the network to beat on Thursday, with an overall first-place finish in the overnights, total viewers and adults 18-49.The Eye net's Big Brother 7 opened with a 5. 2/ 9 in the overnights , 7. 82 million viewersand a 2. 7/ 9 among adults 18-49at 8 p. m. , followed by repeats of CSIand Without A Tracefrom 9-11 p. m. . .
Hotlines: OfficeMax Targets Students Via 'Schooled' TV Special
.AdWeek. com - CHICAGO OfficeMax has entered the branded entertainment realm with Schooled, a reality-style TV show that premiered last Thursday on Disney-owned ABC Family.
Hotlines: Draft FCB Adds Merrill Lynch Direct Assignment
.AdWeek. com - NEW YORK Draft FCB Group has joined the Merrill Lynch roster, winning the direct marketing portion of the client's Total Merrill product portfolio following a review, sources said.
Gulf Coast Papers Plan Katrina Anniversary Coverage
.Editor and Publisher - NEW YORK As the one-year anniversary of Hurricane Katrina looms just a week away, newspapers in the still-recovering Gulf Coast region are walking a careful tightrope between not hitting readers too hard with stark reminders of the most devastating natural disaster in U. S.history, and giving it deserved recognition.